10 Types of Content Every Business Should Pin on Pinterest

"Sam, I don't have enough content for Pinterest."

Are you sure?

Because one of my favourite things to do is look through a business owner's website and show them just how much Pinterest content they're already sitting on.

The blog they wrote six months ago.

The free guide hidden in their website footer.

The service page they spent hours perfecting.

The podcast episode they promoted for three days and never mentioned again.

You probably don't need more content.

You need more people to find the content you've already created.

And Pinterest is very good at helping with that.

So, before you tell yourself you're "not ready for Pinterest", let's look at ten types of content your business could already be Pinning.

1. Your blog posts

Let's start with the obvious one.

Blogs and Pinterest are a beautiful combination.

Why?

Because people use Pinterest to search for answers.

And good blog posts answer questions.

But here's where many business owners go wrong.

They create one Pin for one blog post.

No.

Please don't do that.

One blog post can have multiple Pins.

Let's say you wrote:

5 Ways to Save Time in Your Business

Your Pin headlines could be:

Feeling Overwhelmed in Your Business? Read This.

5 Ways Busy Business Owners Can Save Time.

The Productivity Mistakes Stealing Your Time.

How to Work Smarter in Your Business.

Same blog.

Different angles.

Different search opportunities.

More ways for the right person to find you.

2. Your service pages

Yes.

You can Pin your services.

In fact, I really wish more service providers did.

If someone is searching for a:

Pinterest manager.

Health coach.

Business coach.

Virtual assistant.

Brand designer.

Photographer.

Your service page could be exactly what they need.

Not every Pin needs to lead to a blog.

Sometimes the best place to send someone is directly to the page that explains how you can help them.

3. Your freebies

Have a checklist?

A guide?

A workbook?

A template?

A mini-course?

Please Pin it.

Free resources are perfect for Pinterest because Pinterest users are actively looking for helpful information.

And when someone downloads your resource?

They're not just visiting your website.

They're joining your email list.

Now you have an opportunity to continue helping them, building trust and showing them what you do.

Pinterest can be a powerful email list growth tool when the strategy behind it is right.

4. Your FAQs

Think about the questions your clients ask you all the time.

"How long does this take?"

"Do I need a blog?"

"Is this right for my business?"

"What happens when we work together?"

Those questions are content.

Because if your clients are asking them, other people are probably searching for them.

Turn the answer into a blog post.

Then create Pins leading people to that answer.

Simple.

Helpful.

Searchable.

5. Your client success stories

People want to know what working with you could look like.

Show them.

If you've helped a client save time, grow their traffic, improve their systems or achieve a result, tell that story.

Create a case study.

Then Pin it.

A headline like:

How We Increased Website Traffic With Pinterest

is far more powerful than simply saying:

"I offer Pinterest management."

Show people the transformation.

Help them picture what could be possible for their business.

6. Your portfolio

If your work has a visual element, Pinterest is made for you.

Web designers.

Photographers.

Brand designers.

Interior designers.

Graphic designers.

Wedding professionals.

Your work is already Pinterest content.

Every project can create another pathway back to your website.

Don't let your best work sit quietly on a portfolio page hoping someone eventually clicks on it.

Help people find it.

7. Your educational content

You don't need to sell with every Pin.

In fact, you shouldn't.

Teach something.

Answer a question.

Solve a small problem.

Share something genuinely helpful.

For me, that might look like:

3 Pinterest Mistakes Hurting Your Website Traffic.

For a health coach:

Why You're Craving Sugar Every Afternoon.

For a business coach:

5 Signs Your Business Systems Need Work.

Helpful content builds trust.

And when someone needs more support?

They're far more likely to remember the person who already helped them.

8. Your seasonal content

Pinterest users are planners.

And I mean serious planners.

People search for Christmas ideas before you've even thought about buying wrapping paper.

They search for back-to-school ideas while everyone else is enjoying summer.

They start searching for New Year content long before January.

This means seasonal content needs to be on Pinterest early.

Think:

New Year planning.

Summer routines.

Back-to-school content.

Black Friday preparation.

Christmas marketing.

Quarterly planning.

If your business has seasonal content, Pinterest can help people discover it at exactly the right time.

9. Your podcast or video content

Recorded a podcast episode?

Pin it.

Published a YouTube video?

Pin it.

Hosted a webinar?

Pin it.

Created a workshop?

You guessed it.

Pin it.

You've already done the hard work of creating the content.

Pinterest simply gives you another way to help people find it.

One podcast episode could become multiple Pins focusing on different talking points from the episode.

More content doesn't always mean creating something new.

Sometimes it means repurposing what you've already created more strategically.

10. Your About page

This one surprises people.

But yes.

You can Pin your About page.

Because people buy from people.

They want to know who you are.

Why you started your business.

Who you help.

And why you care about the work you do.

Your About page is part of your marketing.

And the right Pin can introduce someone to the person behind the business before they ever enquire about working with you.

See? You have Pinterest content

If you reached the beginning of this blog thinking:

"I don't have enough content for Pinterest..."

I hope you're now looking at your website slightly differently.

Because chances are?

You're sitting on a Pinterest goldmine.

The content is already there.

The expertise is already there.

The value is already there.

The question is...

Are the right people finding it?

You don't need more content. You need a Pinterest strategy.

This is where I come in.

At EssensAssist, I help service-based business owners find the Pinterest potential hiding in the content they've already created.

I look at your business.

Your website.

Your content.

And your ideal client.

Then I create a Pinterest strategy designed to connect the dots.

Keyword research.

Pin strategy.

Pin designs.

Scheduling.

Ongoing optimisation.

All designed to help more of the right people discover your business.

Because you already spent hours creating valuable content.

Let's stop letting it sit quietly on your website.

Ready to turn your existing content into a Pinterest strategy?

Let's talk Pinterest.